Twenty years making complex work legible to the people who need to act on it, approve it, and build it. Process engineering, service design, systems thinking, and AI tooling across government, utilities, agri-tech, and retail media.
I was once described as having an insatiable appetite for knowledge. That might be taking it a bit far — but I have always enjoyed the opportunity to deep-dive into a subject until something genuinely useful surfaces.
My work sits at the intersection of how organisations operate, how information flows, and how people make sense of complexity. I work across process engineering, service design, systems thinking, and visual communication — often on the same project.
The challenge is always to come out with observations and insights — and then to articulate those in meaningful ways that inform decisions.
Also building Demystifying Business Analysis - a practitioner guide and tool suite - and Movie Quote University, an essay series exploring philosophy and economics through film dialogue.
Currently available for Senior BA and Technical BA contracts. If you have a complex problem that needs to be made legible - to a team, a leadership group, or the people doing the work - I'd like to hear about it.