Work that earns its place in the room
The case studies show the work. The methodology section shows how I think. Together they make the same argument — that rigorous practice, made visual, produces better outcomes than intuition alone.
A practical AI-powered guide for people who have been handed business analysis work with no formal training. Twelve artefacts, six project phases, and 40+ ready-to-use prompts — sequenced in the order a real project unfolds.
Process Mapping
Every major business process across an electricity distribution business — HR, Finance, Operations, and Service Management — mapped, interlinked, timed, and costed in LINQ to produce four system investment business cases with quantified current vs future state comparisons.
the methodology made visual
Every BA engagement follows the same underlying logic. These five zoomed maps show how that logic unfolds — each phase with its own artefacts, its own failure modes, its own emotional arc, and its own centrepiece diagram. Free to explore. Built to be useful.
A modular safety system combining self-assessment logic, in-cab retinal detection, an AI-assisted hours monitoring proof of concept, and wearable physiological data — shifting field operations from static declarations to continuous risk awareness.
A mandatory ERP upgrade with a configuration-only rule forced a complete redesign of where critical functions lived. Service delivery, asset management, billing, and regulatory functions all re-housed in purpose-built systems — without disrupting daily operations.
In 2007, the iPhone launched without panoramic photography. We shipped the solution before the market knew it existed — 30,000 units sold, five versions, and a lesson in the power of benefit-led design.